In discussing how communicators can help make goodness attractive, Fred Rogers wrote:
"I am not that interested in ‘mass’ communication. I’m much more interested in what happens between this person and the one person watching."
If a children’s television program broadcast daily to millions of viewers can be conceptualized in terms of one on one communication, we can also go about making children’s issues compelling by understanding what happens between our communication materials and the one person who is reading or listening. This is an important task for any “communicator” who speaks on behalf of children, whether that person is a non-profit leader, a teacher, a philanthropist, a social worker, a marketing specialist, a parent, a community organizer, a mentor, or even just a neighbor. The three simple questions proposed in this piece will help to guide our communication on behalf of children and youth and ensure that it evokes care, inspires hope, and helps us to find something worth giving within ourselves.